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IGTV announced that it's adding landscape video. To watch horizontal videos, simply turn your phone into landscape mode. Ross Brand discusses the implications of this change from vertical video only to accommodating landscape videos.
Why did Instagram make this change?
Does this signal a lack of interest from creators in making original content in portrait mode?
Does IGTV expect to have more repurposed videos from YouTube and other platforms uploaded to IGTV since editing content to work in vertical format is no longer required?
What success have influencers had in monetizing IGTV?
Does this change open opportunities for creators and marketers?
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#RossBrand #InstagramUpdate #IGTV
