Going Live author Christoph Trappe discusses why you should live stream your podcast. Make live streaming a competitive advantage for your business. It’s StreamYard Connect with Ross Brand.
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📌 Live Streaming Predictions for 2021: https://livestreamuniverse.com/77-predictions-for-live-streaming-and-digital-media-in-2021/
00:02:50 Ross Brand on why podcasters should live stream
00:03:30 Best way to use live streaming to grow your podcast
00:05:13 First step to adding video to your podcast
00:06:15 StreamYard makes it easy for podcasters to live stream their podcast
00:07:38 Guest Christoph Trappe has a new book: “Going Live: Livestream Your podcast to reach more people”
00:08:10 Upcoming StreamYard Connect guests: Shamir Allibhai of Simon Says AI Transcription and Iconn CEO & rap legend Ja Rule
00:09:48 6th-Annual LivestreamUniverse.com Predictions
00:12:06 NBC News Now expands live streaming news broadcasts
00:13:28 Gaming and eSports Live Streaming growth and monetization
00:15:14 Live streaming the Iditarod Trail Sled Dog Race during the pandemic
00:17:35 Adam Ezra on 365 days of livestreaming
00:18:25 Quietly Influential Summit
00:19:22 Go Live with StreamYard
00:19:43 Guest Intro: Christoph Trappe
00:21:05 How to maximize your podcast production
00:22:08 The biggest hurdle for podcasters thinking about live streaming
00:26:19 Edit your podcast for the matrix
00:27:34 Multistreaming your lives stream podcast using a tool like StreamYard
00:34:11 Book Launch for “Going Live”
00:36:52 Authentic Storytelling
00:37:16 Journalistic approach to storytelling
00:39:38 How to make the most of your content
00:41:08 Show notes: Yes or No?
00:42:40 How to rank in search engines without writing an article
00:43:45 WordPress: Duplicate a published blog post
00:46:26 Live stream to podcast to article workflow
00:47:40 Don’t make this mistake with internal podcasting
00:48:43 Pros and cons of internal podcasts
00:50:10 B2B vs B2C content: Similarities and differences
00:54:24 Clubhouse pros and cons — Matthew Pollard
00:56:30 Foundational content vs social media engagement — Valerie Morris
00:57:40 How to write a professional bio for LinkedIn — Nancy Ancowitz
00:59:55 Free registration: Quietly Influential Summit
01:00:30 StreamYard Schedule of Live Shows
Christoph Trappe is the author of the new book “Going Live: Livestream your podcast to reach more people.” He’s a content strategist at Voxpopme and the chief content & marketing officer at The Authentic Storytelling Project. He’s a Top 14 Content Marketer and Top 25 Digital Marketer.
📌 Book: https://amzn.to/3sUdD5M
📌 Website: https://authenticstorytelling.net/
📌 LinkedIn: https://www.linkedin.com/in/christophtrappe/
StreamYard Connect highlights the different ways talented professionals use live streaming to communicate with customers, connect to new career opportunities and attract candidates to fill job openings. Plus we cover news and technology updates…and the production techniques that power successful live broadcasts. Hosted by Ross Brand and sponsored by StreamYard, a browser-based app that makes it easy to produce professional-looking livestreams. Join us on Wednesdays at 2pm ET for StreamYard Connect on the StreamYard Facebook Page and YouTube Channel.
StreamYard is a live streaming studio in your computer or mobile browser that makes it easy to host shows with stable, professional-looking streams.
▶️ HOST YOUR SHOW with STREAMYARD: https://LivestreamUniverse.com/StreamYard.
Guest: Christoph Trappe
Host: Ross Brand
Originally broadcast on the StreamYard Facebook Page and YouTube Channel (1.8K views)