Build Your Personal Brand with Jeremy Goldman

Episode 27 of Livestream Stars with Ross Brand of Livestream Universe.

Subscribe to the podcast: https://rossbrandrecordings.com.

Jeremy Goldman is a social media executive, entrepreneur, strategist, personal branding expert and author. He is the founder and CEO of award-winning future-proofing firm Firebrand Group. Jeremy has 15 years of experience helping brands improve their digital marketing and social media strategies, including Jurlique, Consumer Reports, L’Oreal, Colgate, Amtrack, Kiehl’s Since 15, Movado and Unilever. Business Insider calls him “one of the 25 Most Influential Ad Execs on Twitter.”

The co-author with Ali B. Zagat of the new book, Getting to Like: How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success, Jeremy’s first book, Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media was released by AMACOM, hitting the #1 spot on Kindle for social media and business. He is also a columnist for Inc. and a regular contributor to Harvard Business Review.

Major Media Appearances

As a recognized branding expert, Jeremy has appeared in major media outlets, including the Wall Street Journal, BBC, and CNBC. His insights have been featured in Smart Money, Mashable, Read Write Web, The Star-Ledger, Clickz, Workforce.com and Internet Retailer Magazine, and his campaigns have been detailed in Gawker and Ads of the World.

Jeremy was previously AVP of Interactive and Communications for iluminage Inc., a Unilever subsidiary, launching in 2013, marking the multinational’s first foray into luxury personal care. Before that he was Director of Digital Marketing for TEMPTU, Director of Global Ecommerce and New Media for Kiehl’s, and Senior Global Marketing Manager, Interactive, for Jurlique. He also launched and ran a successful online direct marketing agency, WJER Consulting, serving clients in fields from fashion apparel to industrial products.

Marketing Success

Under Jeremy’s leadership, Kiehl’s won the 2009 WebAward for Outstanding Achievement in Web Development, achieved a Top 25 ranking in the L2 Digital IQ Index in the Beauty & Skincare category, and received a Top 50 Facebook IQ ranking amongst all luxury brands. While at TEMPTU, Jeremy saw a number of marketing successes. He developed a partnership between TEMPTU and Beyoncé’s Deréon fashion line that resulted in TEMPTU’s largest-ever ecommerce sales period. During his tenure, TEMPTU won the Independent Cosmetic Manufacturers and Distributors Association Award for Website Innovation.

Jeremy earned his MBA in Information Systems and Marketing at the University of Maryland’s Robert H. Smith School of Business, which ranks second only to MIT in that specific combined degree. A self-described “social media overachiever,” Jeremy active on Twitter, Facebook, his blog, and more. When not working or socializing online, he likes to spend time with his wife and pets at home in New York City. Find Jeremy on Twitter: @jeremarketer.

His Instagram username is @JeremyGoldman.

Show Topics

• How does live video help with personal branding?
• How can livestreamers improve their video content?
• The value of focusing on fewer social media platforms
• Benefits of being an early adopter and of playing in a less crowded space
• The process of writing books and being a co-author
• The future of live video on Facebook